Counterfeiting in the Primary Industry Sector and the Threat to New Zealand’s Economy

Ball, R. & Quirke, S.

Published in National Security Journal, Issue 1, October 2019

Abstract

Counterfeiting in its various iterations presents a potentially significant threat to our international reputation as a premium exporter of primary products. Taking existing international scholarly research in the area of food fraud, this article presents a typology of counterfeit activity as it pertains to the New Zealand primary industry sector. Through selected case studies, we explain how counterfeiting is a far more nuanced and complex problem than generally considered, and conclude that there should be a much stronger appetite for an integrated public-private identification framework that understands these variations in order to effectively pre-empt and mitigate the impact of primary product counterfeiting in this country.

Keywords: Counterfeiting, Intellectual Property Theft, Deception, Adulteration, Tampering, Simulation, Misrepresentation, Product Fraud, Private Sector, Partnership, Primary Industry, New Zealand, Economic Motivation

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